Inspired by the romanticism and beauty of the southern French city, the new Cholet fashion concept was created in 1990. Today, the brand has two own showrooms - Fortaleza and São Paulo - as well as three retail stores, two in Fortaleza ( RioMar Shopping and Iguatemi) and the third in Recife (Shopping Recife).
Throughout Brazil, the brand is present in the main and most elegant boutiques in the country, with more than 1,100 points of sale.
Cholet values the Brazilian humanized and qualified workforce, with 100% of its production located in the northeast of the country. The goal is to show the best of Brazil and what it can offer to the national and international fashion universe.
The collections bring the latest trends in the fashion world with a personalized touch, focusing on details to offer its customers a tailor with different cutouts and designed exclusively for Cholet women. The brand invests in exclusive and upscale pieces and prints, always reinforcing the philosophy of bringing solutions for contemporary women with elegance, sophistication and style, for every moment of your life - from beachwear, casual to gala eveningwear.